Building Your Audience Means More Potential Customers
Building a bigger audience is something that every blogger should be focused on at all times. Of course, the best way to build your audience is through quality content that adds real value to the lives of your readers, and of course creating content that is easily shared among people always helps expand the potential visibility of your blog.
This is why I recommend that my readers blog about something that they are already passionate about. Being passionate about a topic makes it more likely that your readers will connect with your content, and it also helps to ensure that you will maintain interest in regularly updating your blog.
When you grow the audience of people who regularly read your blog, you also are growing your potential customer base. The more eyes that you are able to get on your blog, the more potential purchases you will be able to drive. Besides growing your audience, you should also be mindful of the percentage of them you are turning into customers.
Increase Your Conversion Rates by Keeping It Relevant
Increasing the rate of your readers that you convert into purchasers can be tricky, but the best approach is to present a real value proposition with the products you are selling. Even if you create engaging, shareable content that your readers love, offering them a product that has little to nothing to do with what your blog is about is an almost surefire route to failure.
Instead, you should focus your product offerings around things that tie in directly to your blog. If you decided to launch a blog that gives your readers advice or recommendations, find a way to drive your customers towards the products or service that you recommend in your writing. This not only makes your sales pitch seamless, it also makes it much more likely that your readers will take you up on it.
Selling Your Own Products On Your Blog: Turning Readers Into Customers
Many bloggers already have a product that they are looking to sell. This could be something as simple as selling an e-book that you have written, or perhaps selling your time as a consultant or other type of expert within your field.
I have seen many bloggers get overzealous when selling products they own themselves, to the point that they neglect the free portions of their blog that are intended to draw their customers in. My advice is to never lose sight of what brings your readers to you in the first place: excellent content.
After all, the best advertising for any product or service is to give your potential customers a taste of what you have to offer. And there is no better way to do this then in showing your expertise through the blog posts you make available for everyone to read. If you forget this point, you might find that you lose readers before you even have a chance to turn them into customers!
No matter what type of product you are offering, you can leverage your audience into lots of sales by following my advice below.
Don’t Just Sell Products, Sell Yourself
If you are trying to convince a customer to pay you for a product or for your time, showing them a clear example and explaining how this will make their life easier or more fulfilling is an absolute necessity.
Like it or not, we all encounter dozens of advertising messages each day. Because of this, most people train themselves to filter and ignore empty sales pitches that overpromise and underdeliver.
The good news is that you can separate yourself from the pack by making a well founded case for why your readers should purchase what you are offering. I recommend avoiding trying to come up with the perfect sales pitch, and instead making yourself as relatable as possible to your readers. People are more likely to buy from a trusted source, so authenticity is absolutely vital.